International Innovators & Product Developers
Unlock China & SE Asia's $1.4T Consumer Boom with JustRight's 3+3 Bridge
Global Leadership Local Execution
Why International Innovators Face Roadblocks in China & SE Asia
And How JustRight Global 3+3 Program Clears Them
For product developers with $3M+ revenue and $150K+ budgets: Our 3-month deep dive builds your 3-year expansion roadmap.
Then deploys a full interim CEO for seamless setup, launch, and growth in Global Markets (Japan/Korea/Thailand gateways).
Negotiable budget, retainer, and % sales share customised to your innovation (e.g., smart tech, sustainable beauty, health devices).
Supply Chain & Compliance Traps
China's data regs and SE Asia's tariffs delay launches by 6+ months.
Risk: 35%+ cost overruns on IP/product adaptation.
Stat: "SE Asia e-com: $200B market, 20% YoY growth—but 45% EU/US entries fail compliance (Statista 2025)."
Asia's Innovative Consumer Spend: $1.4T by 2026 (6–8% CAGR)
Don't Miss It.
Bridge These Gaps with 3+3
Overcoming barriers with trusted local partners.
Market & Cultural Misfits
Localising innovations (e.g., EU health tech for CN wellness trends) without GBA/SE Asia insights.
Risk: Low adoption in 1.4B+ consumers.
Stat: "China's innovative goods spend: $500B by 2026—tap it with localised roadmaps.
Leadership & Execution Delays
Full-time hires take 9–12 months; interim gaps stall momentum.
Risk: Missed SE Asia expos.
Stat: "Interim CEOs reduce entry time 50% (HBR 2025).
JustRight Global 3+3 Program
Your De-Risked Path to Asia – 3-Month Deep Dive + 3-Year Strategy with Full Interim CEO
Deep Dive
Intensive Workshops on SWOT, P&L, cash flow, and roadmap. Asia market sizing (China 1.4B consumers, SE Asia 600M+), custom roadmap (budgets, risks), fit for your product (e.g., US beauty in CN/SE Asia e-com)
Interim CEO
On-ground support for GBA setup and Asia launch. Fortune 500 veteran (e.g., ex-Nike for SE Asia retail) – negotiable terms based on your budget/scale.
Scaling & Exit
Extend strategy to scale and prepare for exit. Phased: Year 1 (China setup), Year 2 (SE Asia hubs), Year 3 (optimisation/exit/IPO).
Quick Answers
Your 3+3 Asia Expansion Guide
Who is this for?
International innovators/product developers ($3M+ annual revenue, $150K+ expansion budget) in consumer sectors (e.g., smart tech like wearables, sustainable beauty, health devices, appliances). Ideal if you're from US/UK/EU/Australia and targeting China (GBA e-com boom) or SE Asia (Japan/Korea/Thailand gateways)—ready for a de-risked launch without full-time hires.
What does 3+3 mean?
Our proven program: 3-Month Deep Dive (intensive workshops co-creating your 3-year expansion strategy: SWOT, P&L/cash flow forecasts, sales/marketing/R&D/logistics budgets for China/SE Asia fit) + 3-Year Full Interim CEO Deployment (Fortune 500 veteran on-ground with global board support for setup, launch, scaling, and exit). Flexible to your needs
How does the 3-month deep dive work?
Collaborative workshops (virtual/in-person): Week 1–4: Market analysis (China's 1.4B consumers, SE Asia's 600M+ e-com boom). Week 5–8: Custom 3-year roadmap (phased budgets, risks, KPIs). Week 9–12: Validation (P&L simulations, pilot plans). Output: Actionable strategy document. Your blueprint for Asia success.
What about the 3-year interim CEO & global board?
From Month 4, deploy a dedicated Fortune 500-level CEO (e.g., ex-Nike for SE Asia retail) for full on-ground execution: Local setup (compliance/warehouses), launch (KOLs/partnerships), scaling (sales channels), exit (IPO polish). Backed by our global board (USA/UK/EU/Asia experts) for quarterly oversight. Terms: Negotiable budget/retainer + % sales share (case-by-case, aligned to your ROI).
How long is the full setup & discovery package?
Core: Months 1–3 (deep dive/roadmap) + Months 4–6 (CEO-led discovery: Initial pilots, compliance tests, early revenue). Extends to 3 years for full strategy rollout (Year 1: China entry; Year 2: SE Asia hubs; Year 3: Optimisation/exit). Phased payments for flexibility.
Are supply chains & compliance covered?
Yes! deep dive maps risks (China data regs, SE Asia tariffs); interim CEO executes: GBA factory bridges, Singapore logistics, IP protection. We cut 50% entry time vs traditional (HBR stat), ensuring your innovation (e.g., EU health device) fits local trends without overruns.
Is pricing negotiable, and what's included?
Absolutely! Tailored to your $150K+ budget: Retainer for deep dive/CEO + % sales share on Asia revenue (2–5% typical, case-by-case). Includes full lifecycle (registration to exit), global board support, and performance KPIs.
How do I get started?
Book a free 30-min clinic below—discuss your Asia fit. Answer the quick "Fit Quiz" for an AI-generated report (score, custom 3+3 teaser, interview prep). High-fit leads get priority.


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Transforming Travoca brand's US, UK & EU entry with break-even predictions and Go-to-Market execution.
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JustRight Globals 3+3 global bridge program made our China launch smooth, cutting through supply chain headaches and local gaps effortlessly.
David. Lee
★★★★★